| MONITOR | 2/2018 Bender introduces Business Units Greater focus on the needs of its customers and faster adaptability, a better definition of corresponding areas of responsibility, and continuing to strengthen the skills found throughout the Group – this is the aim of Bender’s new Business Unit structure. This new company structure, which empowers oper- ational units with greater skills and responsibility, was a big step for Bender at the start of the year, as it seeks to increase customer proximity and market orientation. In close cooperation with end custom- ers, planners, technical supervisors and experts, the “Hospital Solutions”, “Industrial Solutions” and “eMobility Solutions” Business Units are each devel- oping a well-matched range of services. These cover initial consultation through to implementation and are offered in line with market requirements. The intent and purpose of the newly formed and clearly allocated areas of responsibility is twofold: establishing a market that is 100% dedicated to the interests of its cus- tomers and implementing and driving this global strate- gy consistently on an international scale. From now on, global national companies will be organised according to the focuses identified in the Business Units. In future, information from the various markets will be transmitted directly to the relevant Business Unit. Customer requirements and trends will be pooled effec- tively and well positioned to implement customer-ori- entated products and solutions that will also fulfil all international requirements. Clear processes and responsibilities reduce reaction times and therefore our customers’ waiting time. Anne Katrin Römer Marketing Communication " Customer requirements and trends will be pooled effectively and well positioned to implement customer- orientated products and solutions" The Bender Group is set to organise its activities into new business divisions: Hospital, Industrial and eMobility Solutions . NEWSWORTHY 10 | I | /