We have appointed Tim Checketts as commercial director to lead sales and marketing operations, and drive growth in critical infrastructure markets including rail, emobility and healthcare.
His appointment strengthens our company's position as demand for smart, safer, and more sustainable energy solutions continues to grow across the UK and Ireland.
Tim Checketts, commercial director at Bender UK, said:"Safe, resilient power is essential to safeguard mission-critical environments. And so, technologies like ours, that actively monitor, locate and proactively prevent faults from developing into failure are essential for maintaining operational continuity.
“The strength of opportunity here at Bender is substantial - a global company, with a regional presence and unique attributes, with a deep technical expertise and proven experience in core markets."
Tim brings a wealth of sector expertise, having built his career in electrical distribution with Newey and Eyre building management systems, data centre development and access control systems. His track record spans the same critical infrastructure markets and customer base, with knowledge of the needs of consultants and electrical engineers that Bender serves across healthcare and industrial sectors.
His appointment comes as critical infrastructure sectors find themselves under exceptional pressure. Hospitals are desperate need of lifecycle upgrades; data centre capacity is doubling nationally, while defence spending surges. Recent high-profile airport power failures have elevated focus on energy resilience, whilst rail networks demand ever-greater reliability for passenger safety and economic continuity.
Gareth Brunton, Managing Director said:"I welcome Tim to the leadership team. His appointment accelerates our expansion into the high-growth sectors where our expertise delivers the highest impact.
“His experience in critical infrastructure markets, combined with our proven solutions that actively monitor, forewarn and locate faults, sets us up perfectly to capture significant opportunities where downtime isn't an option."
Our pioneering fault location and monitoring technologies prevent costly outages by detecting issues before they cause failures. In sectors where minutes of downtime can cost millions or compromise lives, these capabilities are becoming indispensable. The company's established healthcare success provides a proven foundation for expansion into defence facilities, data centres and transport infrastructure.
Tim's appointment reflects a growing recognition that power reliability has become a competitive differentiator across critical sectors. Hospitals cannot afford surgical suite outages; data centres face massive financial penalties for downtime, and transport networks require 24/7 operational continuity.
Checketts concluded:"We've identified areas where we can better support customers moving forward with lifecycle service contracts."
“For example, I was talking with a hospital yesterday that must manually check every meter for energy management compliance - incredibly labour intensive. We have energy management solutions that can address these real pain points."
The commercial director role also signals Bender's exploration of revenue-based models complementing traditional capital solutions. A strategy that spreads protection costs over operational budgets, making advanced monitoring systems more accessible to organisations.